It sounds a little bit absurd, but that's exactly what made it a perfect date activity. You have coffee, drinks, a meal, go see a movie.' But he talked with a sociologist at Stanford University whose colleagues brought their dates to a monster truck rally. Follow the 'Monster Truck Rally' TheoryĪccording to Ansari's research (and personal experience), most people go on 'boring-ass dates. If you hit all three of these points when asking someone out, you're setting yourself up for dating success. First, it is a 'firm invitation to something specific at a specific time.' Second, there is 'some callback to the last previous in-person interaction.' And, finally, it is funny.

Be Forward and Be SpecificĪnsari found a lot of bozos in his research who were just sending the generic 'wuts up?!' texts, but 'We also found some really great texts that gave me hope for the modern man.' There where three specific characteristics that separated the bozos from the gentlemen. 'After seeing hundreds and hundreds of messages in women's phones,' says Ansari, 'I can definitively say that most of the texts women receive are, sadly, utterly lacking in either thought or personality.' If you want to stand out and seem like you're actually interested, send something more personalized than 'Hey,' 'Hey!' 'Heyy,' or any variation thereof.

It turns out that 'writing a standard message and then copying an pasting it to initiate conversations is 75 percent as effective as writing something more original.' This is fine if you're looking to go on as many dates as possible, but if you're really looking to impress a lady or a gent, writing something personalized is usually better. But there's also some practical advice peppered in there by Ansari himself - like these seven tips on dating advice in the digital age: A Personalized Message Is Usually Better Modern Romance gives an impressive overview of how the dating game has changed with the advent of cell phones and the Internet. Ansari pulls from his own experiences, and isn't afraid to get personal. The pair conducted a 'massive research project' to look at the state of love and dating today that involved focus groups in many different cities, as well as interviews with leading experts in the field. To write Modern Romance, Ansari partnered up with Eric Klinenberg, a professor of sociology at New York University. Modern Romance is something a bit more unique: a comprehensive, in-depth sociological investigation into the 'many challenges of looking for love in the digital age.' If you're anything like me, I'm sure you're reading that sentence and wondering, What does Aziz Ansari know about dating? Well, the answer is quite a lot. If you get your hands on a copy of Aziz Ansari's Modern Romancewhen it's released on Tuesday (and you should!), you're not going to find a traditional humor book.

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